The WNBA is facing a critical moment, and the way we talk about it could make or break its future. With the league and its players at a standstill over a new collective bargaining agreement, the threat of a lockout or strike looms large, potentially derailing the hard-earned momentum of recent seasons. But here’s where it gets complicated: while the WNBA navigates this crisis, alternative leagues like Unrivaled and Project B are stepping into the spotlight. Unrivaled, co-founded by WNBA stars Breanna Stewart and Napheesa Collier, recently kicked off its second season in Miami, airing on TNT. Yet, despite its ambitions, online commentator Rachel DeMita argues that the media’s rosy portrayal of these alternatives—and women’s basketball as a whole—is doing more harm than good.
In a recent YouTube video (https://www.youtube.com/watch?v=jhMpGOP7v1c), DeMita pulls no punches: ‘If the WNBA doesn’t have a season, people aren’t going to flock to Unrivaled or Project B. We need to face reality and report honestly on women’s basketball.’ She criticizes the media’s tendency to ‘glaze over’ challenges, creating a false narrative that undermines the struggles players face. For instance, Collier’s claim that Unrivaled is a ‘sustainable business’ is met with skepticism by DeMita, who points out the league’s declining viewership and limited marketing buzz. The Athletic reported a 16% drop in viewers for the 2026 season opener, and the absence of WNBA superstars like Caitlin Clark and A’ja Wilson further highlights the league’s challenges.
But here’s where it gets controversial: DeMita argues that overly positive commentary—like praising Unrivaled as a success—distracts from the real issues. ‘We can’t just keep saying, ‘They’re great, they’re great,’ she says. ‘We need to be honest about the reporting, because spinning narratives does more harm than good.’ She advocates for a more balanced approach, citing outlets like The Athletic and ESPN for their thorough coverage of the WNBA’s labor dispute, and analysts like Candace Parker for their candid player evaluations.
However, the economics of covering the WNBA complicate matters. Many top commentators are independent or fans-turned-analysts, which can lead to biased or overly optimistic coverage. With some national analysts warning that the league is in genuine peril, DeMita calls for a more nuanced perspective from everyone involved. And this is the part most people miss: while positivity has its place, transparency about the challenges facing women’s basketball is essential for long-term growth.
So, here’s the question: Is the media’s ‘glazing over’ of issues in women’s basketball helping or hurting the sport? DeMita believes it’s time for a shift—one that prioritizes honesty over hype. What do you think? Let’s spark a conversation in the comments.
